Gather Distributors & Sail Global Markets | 2025 Southern (Guilin) Jinhexing National Distributor Marketing Empowerment Conference Successfully Held

Amid the picturesque landscape of Guilin, hundreds of core distributors from all over China gathered at the grand 2025 Jinhexing National Distributor Marketing Empowerment Conference. Manufacturers and distributors reviewed market performance together, released brand-new development strategies, studied product technologies, upgraded terminal marketing tactics, and announced overseas regional agency plans, consolidating domestic channel foundation and building dual growth channels for domestic and overseas business.

As a vital channel summit targeting southern China held by Hengsheng Jinhe, the conference covered core sales regions including Central, South and Southwest China. All participating distributors are high-quality partners with years of experience in the three-wheeler terminal market. At the opening session, outstanding local distributors in Guilin shared practical experience in store operation, customer relationship maintenance and vehicle sales. Combined with local hilly terrain and strong demand for passenger and cargo tricycles, they analyzed sales strategies for Jinhexing enclosed passenger tricycles and heavy-duty cargo tricycles, providing replicable operation models for all distributors nationwide.

Chen Wentong, General Manager of the company, delivered a keynote speech on annual strategy, unveiling the dual-track development plan of deep cultivation of domestic market and expansion of overseas business. Domestically, the enterprise will continuously upgrade full-series fuel and electric tricycles, increase support for terminal stores, promotional policies and after-sales spare parts, and improve a grid-based national channel service system. Internationally, the layout plan covering South America, Southeast Asia and West Africa was officially released. High-quality domestic distributors are granted access to overseas regional agency cooperation. Supported by an annual production capacity of 300,000 vehicles, localized customized R&D capability and one-stop customs clearance services, the company helps domestic distributors transform into cross-border traders to share dividends of the global tricycle market.

Person in charge of the R&D department delivered special product training for all distributors, elaborating two major product lines in detail. The first series includes new passenger and self-unloading cargo tricycles optimized for domestic urban and rural roads, with explanations on reinforced frames, upgraded shock absorption and core advantages of lithium battery electric models. The second series covers customized vehicles exclusively for export. Technical parameters of heat dissipation systems, anti-rust chassis and load-bearing structures tailored for Thailand, Uruguay, Togo and other countries were introduced, alongside interpretations of local import regulations, emission certifications and supporting customs documents, enabling distributors to fully grasp differentiated selling points of export tricycles and cross-border operation procedures.

Renowned industrial marketing experts were invited to deliver empowerment courses at the conference. Practical topics including store passenger flow expansion, repeat customer activation, differentiated competition, bulk order development and overseas order negotiation skills were illustrated with real market cases, providing standardized sales scripts and operation plans to comprehensively improve distributors’ capabilities in terminal operation and overseas business development. The Deputy Sales General Manager interpreted exclusive ordering policies launched at the summit, including rebates for bulk purchases, priority supply of new vehicles and spare parts support for export orders, greatly boosting distributors’ confidence.

After indoor sessions, an outdoor new vehicle test drive area was arranged with over ten new fuel and electric tricycles on display, including models for domestic civil use and exclusive export versions. Distributors test-rode vehicles one by one to experience climbing capacity, shock absorption, load performance and battery endurance. They communicated one-on-one with technical and sales teams about vehicle configurations, customization requirements and bulk procurement details. The on-site negotiation atmosphere was extremely active; many distributors signed annual procurement contracts on the spot, while merchants with foreign trade resources reserved overseas regional agency quotas, achieving fruitful bulk signing results.

A sound nationwide distributor network built over two decades forms the solid foundation of Hebei Hengsheng Jinhe Motorcycle Co., Ltd. The Guilin marketing empowerment conference not only realized capacity upgrading and unified annual sales targets for domestic terminal distributors, but also built vital channel endorsement for the brand’s global expansion. Relying on mature national distributor channels, the enterprise can cooperate with local outstanding merchants to jointly explore markets in Southeast Asia, Africa and South America, realizing mutual empowerment and win-win results between domestic channels and overseas export business.

Moving forward, Hengsheng Jinhe will regularly hold regional distributor empowerment conferences, continuously optimize domestic product portfolio and export tricycle series, and launch supporting policies such as overseas market inspection tours and joint participation in global exhibitions for distributors. Hand in hand with nationwide partners, the brand will steadily boost domestic sales and achieve comprehensive breakthroughs in overseas markets, jointly expanding the global market territory of Jinhexing tricycles.